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Simply Put's programming is inspired by the Baby Basics prenatal health and literacy book (in English, Spanish and Mandarin) and program that has reached close to 750,000 at risk families across the US.  


The evidence based Baby Basics program builds a new paradigm of health education that encourages a woman’s personal and intellectual growth during the teachable moment of pregnancy.   With extensive training in strength based educational strategies and the Baby Basics curriculum, thousands of medical professionals and health educators now help women use and read written health information, build critical thinking skills and social networks, and actively engage in pregnancy decisions. Evaluation shows that the Baby Basics program increased women’s satisfaction and adherence to prenatal care, post-partum follow-up care, and on-going well-baby appointments.   Baby Basic programs have been embedded into existing pregnancy programs in communities across the country. Major initiatives in cities such as Baltimore, MD; Cleveland, OH; Appalachia, VA and Rochester, NY reach every Medicaid eligible expecting woman with coordinated Baby Basics materials, and strength-based group or individual education.  All Baby Basics Programs are self-sustaining, supported by health departments, foundations and partner agencies.

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